San Francisco, November 20, 2012?Andy Cunningham, marketing and communications veteran and president of Bite Communications North America, will assume the role of Bite Communications CEO as of January 1, 2013 as current CEO, Clive Armitage leaves to start a new Next Fifteen company designed to deliver data-rich, high-value, commercial insights and to begin operations in early 2013.
In her new role, Cunningham will lead the 250-strong, 14-office agency to grow the company and augment its global public relations services with marketing communications, creative and content, and digital and technology products to create a world-class global integrated marketing and communications services firm.
Cunningham will report to Tim Dyson, CEO, Next Fifteen.
?I couldn?t be more excited about the opportunity to take the reins of Bite at this incredibly interesting and pivotal moment in the history of the company.? We?ve all worked hard to build a great global agency that can help our clients win in the marketplace,? said Cunningham.
In January 2012, Cunningham took on the then newly-created position of president, Bite Communications North America. In that role, she quickly motivated and inspired the Bite team in that region?while bringing a significant background of marketing in the high-tech sector to the agency.
Known as an entrepreneur at the forefront of marketing, branding, positioning and communicating new waves of innovation, Cunningham has played a key role in the launch of a number of new categories, including video games, personal computers, desktop publishing, digital imaging, RISC microprocessors, software as a service, very light jets and clean tech investing.? She has more than 30 years? experience in creating and executing marketing, branding and communication strategies that advance corporate reputation, increase shareholder value and accelerate growth.
One of the highlights of Cunningham?s career includes driving Apple?s PR during its early years, and working with Steve Jobs on the launch of the original Macintosh and his NeXT and Pixar ventures.? Her work during that time was recently featured in Walter Isaacson?s bestselling biography of Apple founder, Steve Jobs.
Cunningham also has deep experience in running and leading agencies.? She launched her own firm, Cunningham Communication, which she grew to more than 250 practitioners with offices in North America and Europe.? The firm eventually was sold to Incepta, now Huntsworth, as Citigate Cunningham in 2000. She then founded brand strategy agency CXO Communication before serving as CMO at ecommerce company Rearden Commerce.
Cunningham serves on the following boards: The Aspen Institute, CEO, the Peninsula Open Space Trust (POST), World Presidents Organization (WPO) and ZERO1: The Art & Technology Network, an organization she founded in 2000 with the mission to shape the future at the intersection of art and technology. She also was a long-time board member of the Computer History Museum.? Cunningham is an Aspen Institute Henry Crown Fellow and holds memberships in the Arthur W. Page Society, TED and Women Corporate Directors. Cunningham received a B.A. in English from Northwestern University and resides in Palo Alto, California, with her husband, Rand Siegfried, and their two children, McKinley and Cormac.
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About Bite Communications
With 14 locations around the world, Bite Communications, a Next Fifteen Group company, is an integrated marketing communications consultancy with a proven methodology that helps clients develop differentiated positions, build digital footprints and win in the marketplace.? Our business- and tech-savvy communication professionals work with companies who are innovating in their fields, disrupting markets and changing the world.? For more information, please visit: www.bitecommunications.com
For more information,
contact Steven Brewster, (415) 577-8851
steven.brewster@bitecommunications.com
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Source: http://www.bitecommunications.com/blog/2012/11/20/andy-cunningham-named-bite-communications-ceo/
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