The first rule of thumb when it comes to copywriting is that you are going to be using the everyday language of the common person. You don?t want to use high vocabulary is difficult for the common man to understand. Your job is to inspire people to purchase something, and in order to do that you need to write this concisely and as simply as possible. Once you do this, your job is set anywhere you choose to work in the world.
Once you have decided on pursuing the career of a copywriter, the actual process of finding work is fairly simple and straightforward. You can either work for yourself as a freelancer and pick up clients around the world on their own schedule, or you can choose to talk yourself down as a staff writer for a company. There?s really no difference between the two in terms of the work you will be doing.
Most of the work you will be doing as a modern-day copywriter is for websites and Facebook pages, as well as ads for Google and other search engines. In the old days you might have been writing advertising copy for ad space in a magazine or newspaper to get people to come to a physical location or call a phone number, but in the modern era your job is to get people to click links and banner ads to go through to a website where the product or service is being sold.
If you enjoy the freedom of working your own hours, been a freelance copywriter is going to be the best option because you can choose when and how you will work. However, there is less stability in being a freelancer. If you want to ensure steady work, but lower rates, you can work for copywriting company as a staff writer.
If you want to make good money as a writer, copywriting is definitely the most lucrative choice you can make. Most content writers are hitting the $35-$50 an hour range, and ascend to be said for staff writers who are copywriters for a company. However, if you manage to land a job with one of the high-end copywriting agencies in the big city, or put in the time to work on your own, you can see yourself making over $100 per hour once you have the experience.
If you haven?t ever utilized a professional copywriter for your business, you are missing out. High-power copywriting services are the difference between people seeing your product and reading through to click on a product or not.
Source: http://boyajianmarc.com/writing/2012/08/01/how-to-choose-which-type-of-copywriting/
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