Mainline App Stores Still Dominate iOS/Android App Discovery, Finds Forrester, But Word Of Mouth & Social Recommendations Also Key

Research firm Forrester has put out a new report exploring best practices for developers trying to get their apps noticed. Its findings include that word of mouth and social discovery play a key role in new apps finding loyal users, at least in Europe. The research also underlines the dominant role that mainline app stores continue to play in app discovery on the iOS and Android platforms.

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