By Jude Carter
Sanitation workers consistently make it onto the list of the top 10 most dangerous occupations as tracked by The Bureau of Labor Statistics. It?s no wonder since they are often working in the dark, carrying heavy loads, working in traffic, handling hazardous materials, maneuvering large trucks in tight spaces and battling fatigue. Communication is a key factor in reinforcing safe behavior, yet reaching workers can be challenging when they spend most of their time on the road.
Increasingly, solid waste companies are installing electronic message boards at their facilities as a way to improve communication. The need for a mobile communications option is also becoming critical with the rapid growth of smart phone and tablet use. Most companies underestimate what?s involved in developing an effective program. There are three components to a successful deployment?
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Jude Carter is Director of Marketing for The Marlin Company (Wallingford, CT). Her expertise includes all aspects of marketing, new business development, sales management and strategic planning. She joined The Marlin Company in 2005. As Director of Marketing, she is responsible for developing and executing the company?s integrated marketing strategy, which includes brand awareness, lead generation, direct marketing, events, PR, business development support and training. Jude can be reached at (800) 344-5901 or visit www.themarlincompany.com.
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